There’s only one thing 25 year old Technical Steel researcher and keen endurance athlete Adam Fletcher loves more than Triathlon and competing in Triathlon – the kit he wears when cycling and running!! After completing his first Ironman aged 19 Adam has been hooked on triathlon ever since.
This month there’s two big events in Adam’s calendar, one is Ironman Wales on the 18th of September and the other is the launch of his new company ‘BRAV Endurance’.
As a self-confessed style enthusiast, Adam was finding that ordering products and equipment from all over the world was costing a small fortune. This is when the idea for BRAV Endurance was born. After extensive market research Adam realised there could be a niche in the UK market especially for well made, high performance socks!
With a passion for design and a love of Triathlon,Adam sees an opportunity to bring quality to the UK market. He believes that the kit people wear regardless of their chosen sport says a lot about how they express their personality and hopes his range will cater for all athletes.
Armed with a design concept portfolio in the quest to make his vision a reality, months were spent in contact with various manufacturers looking at specific fits, materials and stitching patterns. Countless samples and tweaks later Adamcame up with a sock that hebelieves is both functional and eye catching. BRAV Endurance socks focus on keeping the feet cool during long hard sessions while also maintaining their position without any slippage or movement. This is due to the form hugging stitch pattern that whilst close fitting but not too restrictive.
Initially BRAV Endurance is releasing a small range of endurance cycling socks with loud designs and a loud message. The logo and name of the company stemming from nothing more than the idea of creating a bold brand with a solid name. BRAV has a strong and distinct logo that epitomises endurance, just short of ‘BRAVE’, Adam feels the BRAV name sums up endurance athletes well.
The very first BRAV Endurance socks sport a cosmic space design that Adam hopes will really help to get these socks out in the market place. With another portfolio already in process and manufacturing in development to expand the range byAutumn, BRAV Endurance is doing everything right and we love them!
Cranc Cyclesport is currently the only store where you can buy BRAV Socks andwe’re looking forward to playing our part in the future and development of this brand new Welsh Company!